Myspace Magazine

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2007/4/12

Myspace Magazine - Anna Nicole’s Sister is - Well… Just Like Mommy

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@ 05:55 AM (16 months, 23 days ago)

For the most part, I’ve felt a great deal of sorrow for Anna Nicole Smith these past several months. Especially with how horribly she’s been disrespected by everyone she trusted, especially from the very people she should be able to trust. Now we find her sister, who’s in the ranks of mother, Virgie Arthur.

quote-picAnna Nicole’s sister Donna Hogan - same white-blond hair, industrial- strength eye and lip makeup, ample bosom, low-cut top, but drinking only Sprite - said:

“It pisses me off when people say I’m making money off her. I was offered fortunes to tell on her. I was there when she did liposuction in the ’90s. I have pictures of her lipo. Even though I needed money bad, I never sold her out.”

Anna Nicole Smith's Sister - Donna Hogan - PICSo, OK, so Donna, hon, so then why “Train Wreck,” your new book about and against Anna?

“Because I was hurt. Because it’s closure for me. Because now she’s gone, and things about her upsetted me. She was selfish. I always respected her, and she always disrespected me. I was struggling. I had to live in a shelter to protect my three kids and I never asked her for nothing. She had four houses and never offered me one to stay in. I bought her a Marilyn Monroe doll and she never bought me a thing. She’d take people who worked for her on shopping sprees to Rodeo Drive and never bring my kids anything.

She sounds like an 8 year old fighting over a Barbie®.

“She never once offered me money. Except to try and take my little girl from me. See, even after she had Danny she wanted a girl child desperately. She offered me thousands, but only if I’d give up my baby daughter to her which, of course, I wouldn’t.”

About their similarities: “Well, yeah, I’ve done drugs . . . we’ve both had a wild crazy life . . . both had affairs with women . . . three-way sex . . . kids without husbands . . . and I’m now kind of living with someone . . . And, like her, I worked gentlemen’s clubs. I waitressed. There’s perverts who just want you to get drunk with them. So I’d sit and drink. You could make $2,000 a night.

“Look, I was offered lots of the same kind of stuff she was, but I just couldn’t do it. I think she had some kind of illness. She did it with all sorts of girlfriends and gay boyfriends. I mean, she gave our father - who molested girls and actually touched me - naked photos of herself. This is a man who got married the day after we buried Vickie.

“And she never liked her given name Vickie. In school she’d call herself Nicky, so maybe that’s where Nicole came in.”

Donna Hogan lives in Houston. Her gift baskets business is called Country Delights. Monday was her first moment ever in New York. After dinner she saw Times Square. While asking could she squeeze in a musical like “Mama Mia!” or “The Color Purple” between the 17 shows she’s doing to hustle her book, I was asking her opinion of Howard K. Stern.

“I never believed he was the father of Dannielynn. He couldn’t create a child even if he had two [she used a colorful word to describe male equipment.] He’s not man enough. Anna Nicole Smith led him around by the nose. And can you believe his sister now has a publicist? And wants to be a Dr. Ruth-type TV sex therapist?”

And Donna’s opinion of mother-dearest Virgie?

“Virgie had more media than family at the funeral. Listen, Virgie used to abuse Vickie. Treat her bad. Hit her. When they started Virgie went with her to the strip clubs.

“I never took money from anybody. All the media companies followed me and harassed me and offered big money for my story. I never took a dime. Now, for the funeral and lawyers and traveling around, Virgie has a photo company paying. Howard’s bills are being paid by a TV show. Larry Birkhead probably has some deal, too.”

About larger-than-life Anna Nicole Smith, this sister says: “She actually had nothing. She was always broke. She lost her ranch. She was always getting sued. She went bankrupt. She lost everything. Her life really turned into a train wreck after Howard Marshall. She got depressed. She fought to keep her name alive. She’d suddenly do anything to stay in the spotlight, then the more she got in the spotlight the more she had to do to stay there. And when Stern came into her life she really changed. Everything went downhill.

“Y’know, because of our same father and different mothers, there’s others of us. Like another sister Amy, who’s into modeling and nobody really knows where she is because nobody wants anything to do with her.”

A bite into the Waverly Inn’s soft roll, a sigh about “I really have to lose weight,” and then . . . “I guess the dysfunctionality in our family goes way back.”

And: “I just never want Howard or Virgie to end up with that baby.”

Put it down to another of your usual humdrum ho-hum evenings of nice pleasant boring dinner-table talk. Only in New York, kids, only in New York.

Source: http://hollywood.outsidethebeltway.com

The Myspace Magazine Staff recomend:

http://just-visit.us/?i=107934/

http://click-here-4.info/?i=108168/

http://fashionexpressmagazine.com/

http://bestmortgageratecalculator.com

2007/4/3

Myspace Magazine - Tips For Keeping Your Home Based Business On Track

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@ 12:57 AM (17 months, 3 days ago)

While running your own home based business might seem like a dream come true, it's also a lot of work and takes constant monitoring and good business skill to keep your business on track and increasing earnings.

It might be great to be free from the time clock and the boss that watches over you and barks order, but the truth is that you are now that boss and if you want to succeed in your own home based business, you have to make it your job to succeed. You must treat it as your job, not as your hobby.

Without planning and consistent effort you're just setting yourself up for failure. Luckily a little bit of discipline and some organizational skills can help you succeed. Here's some tips on keeping your home based business on track.

YOUR ATTITUDE

The key to your business success is your attitude. You must treat your business like a business. This is critical whether you are working part-time or full-time. Put another way, "If you have a hobby attitude you will have a hobby income, if you have a business attitude you will have a business income." You can be successful working part-time and you can be successful working full-time but it is highly unlikely that you will be successful working in your "spare time".

YOUR OFFICE

Whether you are working in a luxurious spare master suite or the corner of your basement, it is important that you set up your office properly so that you can work efficiently.

Make sure that your office is free from distractions when you are working. It's a good idea to let family members know that when you are in the "office" you are not to be disturbed.

You also need to make sure you have everything you need to work comfortably. This includes A comfortable chair and organized desk and supplies such as pens, highlighters, paper, notebooks, stapler, binders, filing cabinets, tape and whatever else your particular business may need.

Another part of your office is your electronic data and computer. Make sure you have a decent computer that can handle your online workload. Consider the value of a broadband connection. Your time is valuable and a broadband connection can allow you to get more done in a given time frame. Organize the data you keep online in folders. If your business requires lots of email contact make sure you organize that properly. You should set up a folder for each contact and keep important correspondence while deleting what you don't need. If you belong to membership sites that require passwords, keep the "welcome" letters where you can find them.

Also, you need a virus scanner, personal firewall, anti-spyware and anti-adware and preferably an email scanner with the ability to delete suspect of spam email from the server before it is downloaded to your computer.

YOUR SCHEDULE

Develop a schedule that works for you, your family (or "significant others") and your business. When you allot a block of time for work then use that time for work. Equally important is to schedule time for your other commitments - family time, self education ( reading, listening and viewing), "health time" (exercise, cooking and eating), and leisure time. During these other times don't work. After all if one of the reasons to work from home is to spend more time with your family then you don't want your working at home time to consume your family time.

You are working for yourself and your schedule (by your choice) is your "boss". When you have people calling you or dropping around unexpectedly or maybe out-of-town visitors may want to catch up with you then you need to make a choice. Are you committed to your own business success? What will be your choice in these situations? Only you can decide what is important to you.

In a family environment you may need to negotiate with your partner and children to have your business time agreed upon, during which you will not be interrupted. Put this schedule prominently somewhere so all family members are aware of your work schedule.

KEEP GOOD RECORDS

One thing that many home based businesses forget to do is to keep proper records. These are very important especially if you are ever audited by the IRS! This may involve a consultation with a tax advisor who can let you know about the optimal way to set up your financial records and what records need to be kept. Your advisor will also recommend record keeping systems and you can find out what software may simplify this aspect of your business. Additionally your obtain advice on the best arrangement for your bank accounts. You will most likely be advised to have a separate bank account.

Source: http://www.articlesbase.com

The Myspace Magazine Staff recomend:

http://just-visit.us/?i=107934/

http://click-here-4.info/?i=108168/

http://fashionexpressmagazine.com/

http://bestmortgageratecalculator.com

2007/3/23

Myspace Magazine - Today

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@ 04:22 AM (17 months, 14 days ago)
Filed Under: Personally Perez

marilynnnnn.jpg

Today is Perez's birthday!!!!!!

We're just overwhelmed with emotion and excitement.

The Gossip Gangstar turns 29 today and he's having a party fit for a Queen (of All Media) this evening.

But before that, we're going to do something we rarely do.....sleep in all morning!!!! Yes!!!!

After our much-needed slumber, we have a day of beauty planned, complete with a new makeover at our hair salon for tonight's XXXtravaganza.

We are thrilled that some of our dear friends from all over the world will be coming in to Los Angeles to celebrate Pretzel's birthday.

If you wanna party with him too, you can!

While this evening's festivities are just for our nearest and dearest, YOU are very special to us as well.

Were it not for U, PerezHilton.com would not be receiving the kind of traffic and support it enjoys today.

And we wanna celebrate the Queen's birthday with all y'all!

So....

Come to Vegas with Perez!
for
The Gossip Gangstar's Sin City Birthday Bash
All Are Welcome
Saturday, March 31st
Moon Nightclub
The Palms Resort & Casino

It's going to be a blast!

And, tonight......

Tonight is going to be the most special evening of Perez's life!

We can't believe we've been able to pull it all off. It's going to be a once-in-a-lifetime celebration.

Thank you to everyone. For everything.

You all rule!!!!


Source: http://www.perezhilton.com/

The Myspace Magazine Staff recomend:

http://fashionexpressmagazine.com/

http://bestmortgageratecalculator.com

2007/3/21

Myspace Magazine - Social Marketing, The New Wave Of Advertising Your Business

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@ 06:56 AM (17 months, 15 days ago)

Advertising your business does not have to be a chore anymore, a new wave of advertising opportunities has come upon us.
In the past, advertising your product/service/affiliate program was a hard, costly thing to do. First you would have to search the internet to find competing products to see if you had something unique, then you would have to find linking partners to get some targeted traffic to your site, then you would have to find affiliate/jv partners to send out broadcasts to there lists just so you could get noticed by a few people, people that may not even be your target market.
That seems a lot of work to go through just to get some traffic to your site and maybe get noticed to sell a few units of what you are selling.
So what if there was a new way of advertising?
What if there was a new way of advertising to a targeted audience that is actually interested in what you have to offer?

Well that is where Social Marketing comes in to play.

Social marketing has been creeping up on the few that are "in the know" and that "few in the know" have been marketing there products to thousands of people that are:
1. Targeted
2. In there thousands
3. Actualy interested
4. Looking for a solution to there problem
and
5. Ready to buy the solution to there problem

Take a look at just some of the social networking sites around the internet at the moment, look at myspace.com or youtube.com and you wil realise that these sites have millions of people looking for friends to network with.
There are sections for business, mothers, fathers, pets, money problems and the list goes on and on. Do you see the point im making here?

Social Marketing is the new wave of business advertising and your gonna see a lot more about it in the coming weeks as more and more people jump on it.

The best part about social marketing though is not that you can advertise your business to thousands of people that are looking for your solution but the best part is, its free to do it.
All you need to do is, sign up for a free account, fill out your profile with a few cool free layouts, put some links to your products, banners to your affiliate links and you have started social marketing.
Then you can start adding friends to your network that are looking for your solutions by targeting friend searches, then you can start sending out bulletins to your friends to get some interest in your solutions.

Now, this is only scratching the surface of what can be achieved with social marketing and there is a lot to go through but i think you maybe getting the point that im trying to get accross to you.
There are many social networking websites out there, that have from say, a few thousand members, right upto millions of members and you can advertise to most of them if you just take the time and learn how to do it right.

Source: Submit Articles at ArticlesBase.com

The Myspace Magazine Staff recomend:

http://fashionexpressmagazine.com/

http://bestmortgageratecalculator.com

2007/3/20

Myspace Magazine - We Never Thought We'd See This

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@ 10:31 AM (17 months, 16 days ago)

Filed Under: Jennifer Aniston

jennnnnniiiiferrr.jpg

Jennifer Aniston walking her dog in Los Angeles on Monday and SMILING for the paparazzi.

What was she smoking?????

Source: http://www.perezhilton.com/

The Myspace Magazine Staff recomend:

http://fashionexpressmagazine.com/

http://www.myspace.com

http://bestmortgageratecalculator.com

Myspace Magazine -Myspace Marketing - How To Market Your Business For Free On Myspace

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@ 04:40 AM (17 months, 17 days ago)
Myspace.com is the world's largest social networking website. It is the cool place to be if you are in your teens, 20s and 30s. I have also found that it can be an outstanding free marketing tool for social business and websites.

So what is Myspace.com? Myspace is a website where anybody in the world can create a free "personal" web page (i.e., my space). Once you have created your personal web page on myspace, then you can connect your page to other people's myspace pages by clicking on a link to request to be a person's friend. Once that person agrees to be your friend, then you and that person can email each other, chat with each other, leave comments on each other's myspace pages, and read each other's blogs. There is no limit to the number of friends you can have and some of the more popular people on myspace have millions of myspace friends and have actually become Internet celebrities and have been featured on talk shows.

Over the past year I have been conducting test marketing on myspace for a couple of my clients and I have discovered that myspace can be a very good free marketing tool for businesses. However, myspace is not for all businesses. The types of business that will do well having a myspace page are the "cool" types of businesses that want to market to people in their 20s and 30s. Businesses that will have luck marketing on myspace include bars, clubs, "hip" clothing stores, and cool Internet websites.

Here is how to market your business on myspace.com:

1. Go to myspace.com and create a free profile. Make sure to talk first about yourself and then about your business. However, you must consider your myspace page a personal page where you talk mostly about you and a little about your business. Do not just talk about your business because if you do, people will not want to be your friend. You need to focus on the personal aspect such as, "hey this is me and my life. And by the way I run this Internet website that sells cool t-shirts." If you think of myspace as a place to network and meet friends FIRST and market your business SECOND, then you will do well on myspace.

2. Once you have created your myspace page, click the browse link to find the type of people you want to market to. You can search by gender, age, location, ethnicity, etc.

3. Go to each person's page and click their "Add to friends" link. The person will either approve you or deny you. If they approve you, your myspace page and their myspace page will be connected as being friends.

4. To market your business, post friendly personalized bulletins. When you post a bulletin, a link to your bulletin will be posted on each of your friend's myspace pages. If you have 5,000 myspace friends, than you can literally have a message sent to all 5,000 of these people for free. However, remember that you must be personal with your messages. Talk like you are talking to your best friend. Do NOT talk to people like customers. Myspace is a place for friends and you must respect that.

5. Post friendly comments on your myspace friends' pages and include a link to your website. Then, everybody who goes to your friend's myspace page will see your comment and your link. Some will click on your picture to become your friend and some will click on the link to go to your website.
Source: Submit Articles at ArticlesBase.com

The Myspace Magazine Staff recomend:

http://fashionexpressmagazine.com/

http://www.myspace.com

http://bestmortgageratecalculator.com

2007/3/17

Myspace Magazine - The Pitfalls Of Advertising On Myspace

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@ 06:14 AM (17 months, 19 days ago)
Many users of MySpace tout the potential for advertising to be one of the most useful features of this online community. However, there are quite a few pitfalls to advertising on MySpace. Most importantly those who advertise on MySpace run the risk of finding themselves in violation of MySpace's terms of service and facing the consequences of these infractions. In addition advertising on MySpace can appear very unprofessional to potential customers. Finally, those who advertise on MySpace may become guilty of spamming. This article will take a look at these three advertising pitfalls and provide advice for avoiding these potential problems.

Violating the Terms of Service on MySpace

One of the most serious potential problems with advertising on MySpace is violating the terms of service outlined by the administrators of MySpace. This is significant because members who are found to be in violation of these terms of service can have their websites deleted and may be banned from the community. The terms of service should be reviewed carefully to determine which types of activities, in relation to advertising, are permitted and which activities are prohibited. Special attention should be paid to the section of the terms of services which specifies member websites are not to be commercial in nature. It might be necessary to contact MySpace directly for ask for clarification of this section and additional information on what constitutes a commercial website.

Appearing Unprofessional

Another potential pitfall to advertising on MySpace is appearing unprofessional. MySpace websites can be created very quickly and easily through available templates. This may result in some members becoming overly anxious to start advertising immediately. When this happens the members may be sloppy in their design and may create a website with many errors which does not present a professional appearance.

Additionally, MySpace is a rather relaxed community where members often use slang or abbreviations haphazard. This practice can also create an unprofessional appearance which may alienate some potential clients. Also, MySpace members must consider the comments left for them by other members of the community. The individual who maintains the website should understand the comments left for them are considered by others to be a reflection of them. Therefore those who do not think highly of the comments left on your website are not likely to think highly of you or your business either. For this reason care should be taken to maintain a lee of control over the comments left for you. This can be done either by not allowing comments at all or by only allowing comments that receive your approval to appear on your website.

Engaging in Spamming techniques

One of the most dangerous pitfalls those who advertise on MySpace might encounter is spamming. Before advertising care should be taken to review MySpace's policy on spam to ensure the advertising techniques you are using are not considered to be spam by MySpace. This is important because those who are found guilty of spamming may have their account and website deleted. They may even be banned from creating a new account in the future.

Also, potential customers are not likely to think highly of a business that they view as engaging in spamming techniques. These customers are likely to purchase products and services from other providers who they believe run a more honest marketing campaign. Spamming can therefore be a very costly mistake for business owners.

Source: Submit Articles at ArticlesBase.com

http://www.myspace.com

The Fashion Express Magazine Staff

http://fashionexpressmagazine.com/


Myspace Magazine - The Marketing Potential Of Myspace

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@ 03:49 AM (17 months, 20 days ago)
MySpace.com is home to arguably one of the largest social networks in the world. Thousands of users join for various reasons, whether it's to make friends, share photos and videos or to promote their own music. As the MySpace tend grows in popularity, members of the competitive marketing industry have discovered the gold mine that MySpace really is when it comes to its advertising potential.

There are a number of tools and methods, which allow users to maximize their space's marketing potential and benefit from access to such a large community.

Firstly, the wider your audience, the higher success chances there are of your scheme really working. There are a number of automatic programs which allow users to collect friends and build up a strong contact list. Yet, many users find that the personal approach is better since it allows people to target their audience, even if it does take longer. This means going through a number of profiles, and friend requesting those who deem appropriate recipients to your advertising spear, even though there is a limit to how many people you add in a day. This approach is especially useful for niche businesses that cater to a significant target market.

A faster, and easier way of building up your friends list, is MySpace Train. This is a script that makes users post their profile on a page, and allows other users to add them.

Once full, MySpace Train is reset for more users to add the marketer. Even though it's a very basic method, it is probably the fastest and easiest way of getting friends since there is no limit to how many requests you get. This approach is not useful for those catering to a niche market, as the friends collected in this way, are absolutely random.

Once the marketer has collected and built up a large contact list that is ready to be advertised to, there are a few steps that need to be taken to ensure your "friends" interest and obligation to your persona. This is usually done by creating a captivating and interesting profile, based on your niche market. If you don't complete a profile, most users will notice something is wrong - and will take you off their friends list. It is best if you include personal details, a few photographs and update your blog at least twice a week. Also, changing the look of your page also adds a personal touch and adds to that growing list of friends. The friend-requesting process is most successful if all these details are taken care of in the beginning. Another technique is to stay in touch with your friends and leave comments on their MySpace page. This ensures that people visit your profile regularly, and are subject to whatever marketing techniques you are employing.

Once your friends list is ready, and you are a popular member of the family, it is time for the wheels to start moving. Enter- your marketing plan!

One of the greatest advertising tools at your service is the bulletins option. Bulletins can be likened to forum posts, but they can't be replied to and are only visible to users on your friends list. These are especially useful if you have a targeted list of friends. But beware that if you post too many advertising bulletins, most people will drive you to the edges of the MySpace circle and you will be subject to your friends' annoyance. Thus, it is best that you post them in rarity, with no more than four bulletins per month. Do remember that since you have access to graphics and flash in your bulletins, try to make them original, interesting and an able vehicle that delivers your product with expertise.

Another great method that is employed is mass messaging. This works well for both target and bulk marketers, since it allows a huge number of users to receive your message. Although, it is easier for those targeting a niche market, since they won't have to send out as many messages, and the messages will be relevant and interesting for the recipients. This can be done by using an automated messaging program. It is important to write an informative message but ensure that it sounds personal and include the link to your site at the bottom of the message. If users appreciate your message and find it useful, they will probably pass it on to their friends - and thus the never-ending, profit making chain of viral marketing will commence.

Today, MySpace is used by both big and small businesses and individuals in promoting their products and increasing traffic to their websites. The system is truly the newest and relatively most successful face in the world of online marketing.
Source: Submit Articles at ArticlesBase.com

http://www.myspace.com

The Fashion Express Magazine Staff

http://fashionexpressmagazine.com/


2007/3/16

Meeting People on MySpace

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@ 05:04 AM (17 months, 20 days ago)

The process of meeting people on MySpace is extremely easy. MySpace is an online community which encourages individuals from all over the world to become involved and create an online profile. Members are able to create a MySpace website which they can use to provide others with information about them. Members are also encouraged to view the websites belonging to other members to learn more about other members of the community.

Those who participate in MySpace can provide as much or as little personal information as they wish and are not required to give any specific information when they design their website. Those who are willing to open up more, however, are likely to be more interesting to other members and may accumulate friends very quickly on MySpace.

Searching for Friends on MySpace

The search feature can help new MySpace members to find friends in the community. The search feature allows users to enter in a particular word and provides search results which include MySpace members websites which use this word. This is an interesting way to meet potential friends on MySpace because you can enter keywords which are associated to a favorite hobby, band, book or other interest to find others who share this interest.

Those on MySpace can use the search feature to find new friends but can also use the search feature to meet find friends with whom you have lost touch over the years. Members can also search through MySpace for users with a particular name although this not always effective because users are not required to post their full name on their MySpace website. However, there are many who do include their full name so trying this search feature is worthwhile if you are looking to locate someone from your past on MySpace.

Using Caution on MySpace

With any online community, caution should be used when cultivating friendships on MySpace. The vast majority of those who use MySpace are simply looking to either make new friends or find long last friends but there are a small percentage of users who may have malicious intents. MySpace created their terms of services and makes an honest attempt to enforce these terms but this can be a difficult task on the Internet

It is important to remember that the Internet allows a certain degree of anonymity that can allow some unscrupulous individuals to mask their true identity and convince other MySpace members they are someone who they are really not. Common scenarios which may occur on the Internet include individuals obtaining enough information to steal the identity of another or individuals obtaining information such as an address which enables them to do physical harm to another member of MySpace. Those who use MySpace should be careful to ensure their private information is kept private while they are online. Information which can be used to harm them may include any combination of the following:

Full name Place of birth Names of children and information on when and where they were born High school and year of graduation Social security number Credit card numbers Bank account numbers

Some of the information above may seem harmless but it is important to remember devious criminals can use public resources such as newspapers and library books to find out more information about an individual.

When you are Being Harassed on MySpace

Harassment is a serious issue which the MySpace administrators take very seriously. However, the most effective method they recommend for getting those harassing you to stop is to ignore them. According to the FAQ page on MySpace 99.9% of harassment situations diffuse if harassing emails are completely ignored. You can also block users which prevents them from contacting you through MySpace and remove them from your friends list which will prevent them from adding comments. If another user has created a profile about you with malicious intent you can contact MySpace customer service and provide them with a link to the profile and they will investigate the profile and delete it if warranted.

Source: Submit Articles at ArticlesBase.com

About the Author:
Mr Black and Mr Blue, MySpace Gurus spill all in this brand new, revolutionary Social Networking Goldmine! Check It Out NOW!

2007/3/13

Myspace Magazine - Fast Fashion Facts

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@ 04:55 AM (17 months, 23 days ago)
Flashback! Nearly four decades back - lifestyle fashion stores were all the frenzy in the sixties where clothing retailers like Biba and Habitat offered great collection for the young consumers. They displayed model lifestyles lines and made buyers think "which one is better for me?" Most clothing retailers joined the league for the up and coming era of seventies like Marks & Spencer and Mothercare followed by the major player 'Next' in the eighties, which were largely preferred.

Meanwhile, the major Italian player 'Benetton' marched on high street with, offering colorful designer clothing for the whole family. Their strategy resulted affirmative with noticeably contemporary window showcase in all stores with independent units. The company was successful in Britain, however, having a long standing in the market, they witnessed failure to keep up pace with the accelerated high fashion pressure by the other European competitors, which are now the known as Mango, H&M and Zara.

The rise of these competitors on high street has been witness successful because of a higher demand for fast fashion. Styles showed in magazines and other advertorials are what people wish to wear. Top designers have created collection extensions, which cater people who can afford to spend their hard earned cash on triple figure. This resulted success to the affordable collection of European fashion brands

A Swedish player, H&M offered readymade clothing stores stocked with fashionable collection at reasonable costs. Its successful strategy was its own slogan 'fashion & quality at the best price' innovative design, reasonably priced and competent logistics. Based in Stockholm, a team of 100 fashion designers assures that nothing has been imitated from the runway platforms. They are mostly inspired from street-trends, movies, magazines and exhibitions. Impressively, the designs reach retail shelves within 2-3 weeks. H&M's high profile designer tie-ups with Karl Lagerfield and Stella McCartney have resulted entire collections available to the mass people at lower prices. This strategy is supported by huge advertising campaigns, which easily compete with the major brands.

In a world of advertisements and promotions, there is one store that has made strategy to not to spend penny on advertising, "Zara", a wing of Europe's biggest, rapidly evolving and most triumphant fashion clothing retailers, Grupo Inditex. Other well popular stores in similar chain are Massimo Dutti, Bershka and Pull and Bear. Inditex operates business via more than two thousand stores in 56 countries. The first Zara shop was launched in 1975 at La Coruna, Galicia and at present it operates more than four hundred owned stores globally. In the previous five years they have witnessed sales up by 25 percent year on year.

Zara runs its own design and production unit in La Coruna, Spain, which leads cancellation of the large out-sourcing operations, like H&M does in over nine hundred firms. It is modern, offering up-to-date lifestyle yet standard clothing lines for men, women and children. Zara offers reasonably priced, radical clothing, however, not of the top quality, which will last only for some seasons.

As same as Zara, H&M can also put designs on retail shelves within three weeks. Its product assortment is cheap and small yet frequent, offering consumers huge selection that results repeated visits to their stores to find "What's New". Hitherto, Zara has launched over ten thousand new designs and most of these will just be attainable for few weeks.

Another Spanish player, Mango is a reputed multinational brand devoted to designing, producing and selling fast fashion and accessories only for women. Its clothing line includes Suit, Casual Sport, and Mng Jeans. It might not be as huge as H&M or Grupo Inditex, but has played excellent particularly in the UK.

No shopping malls resemble absolute with exclusive of these three brands. The pace of these companies in responding to changing consumer demands is an ideal proof to the retailing, producing and logistics skills needed in latest fashion industry. These new strategies are set up to develop aptitude to take advantage of the challenges of a competitive world market.

Besides the diversification in product assortments there is one thing common in all these brands that is "intelligent logistics". Well-organized communication between sales staff directly to the headquarters and producers lead them to match steps with high speed turnover.

The fact is that buyers are becoming preference savvy and smarter in order to what they shop. Even though they always have their preferred designer, they are also acquainted that a throwaway piece of fast fashion from a retail chain store will complete their outfit choices. At so reasonably priced all of these retail perceptions play on Friday nights when people feels they have nothing to wear.

Retailers are sent in a scuffle to make-out the major catwalk trends from the drawing sheets to the sales shelves as fast as possible.

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